Description
Job Summary:
Design and optimize the visual and functional experience of mobile applications and digital platforms to improve conversion, user experience, and brand positioning in the Peruvian market.
Key Highlights:
1. UI/UX interface design for mobile and web applications.
2. UX optimization for digital products and conversion improvement.
3. Collaboration with multidisciplinary teams and implementation of AI in design.
**Job Objective**
Design and optimize the visual and functional experience of the company's mobile applications and digital platforms, contributing to improved conversion, user experience, and brand positioning in the Peruvian market.
**Main Responsibilities**
* Design interfaces for mobile applications (Android and iOS) and web platforms.
* Analyze user behavior and propose improvements aimed at increasing conversion and retention.
* Create wireframes, mockups, prototypes, and navigation flows.
* Optimize user experience (UX) across the company's various digital products.
* Design and update visual components, iconography, and design systems (Design System).
* Conduct competitive analysis and monitor local and international fintech market trends.
* Collaborate with Product, Marketing, Operations, and Technology teams to implement continuous improvements.
* Design digital assets for user acquisition and retention campaigns (Google Play, App Store, Meta Ads, Landing Pages, etc.).
* Participate in usability testing and validation of new features.
* Utilize artificial intelligence tools to optimize design processes and generate visual proposals.
**Requirements**
* **Portfolio:** Mandatory link to an updated portfolio or case studies.
* **Education:** Technical or university degree in Graphic Design, Digital Design, UX/UI Design, Visual Communication, or related fields.
* **Experience:** Minimum 2 years of UI/UX design experience for mobile applications or digital products.
* **Tools:** Advanced proficiency in Figma; working knowledge of Adobe Photoshop / Illustrator.
* **Knowledge:** Principles of UX Research and user-centered design.
* **Desirable:** Basic knowledge of HTML/CSS.
* **Plus:** Experience using AI tools applied to design (ChatGPT, Midjourney, Adobe Firefly, etc.).
**Competencies**
* Analytical thinking.
* User orientation.
* Creativity and innovation.
* Teamwork.
* Organization and time management.
* Adaptability to dynamic environments.
**Especially Valued**
* Prior experience in fintech, digital banking, e-commerce, or mass-consumption applications.
* Experience in conversion rate optimization (CRO).
* Experience designing campaigns for digital user acquisition.
* Knowledge of the Peruvian market and local consumer behavior.
**Performance Indicators (KPIs)**
* Conversion and retention rates in key product flows (e.g., registration/onboarding).
* Timeliness and deadline adherence for design deliverables.
* Effectiveness and conversion (CRO) of designed marketing materials and landing pages.
* Quality, consistency, and maintenance of the Design System.
Salary: S/.3,000\.00 \- S/.4,500\.00 per hour
Application Question(s):
* Please provide the direct link to your online portfolio or UI/UX case studies (Figma, Behance, Notion, personal website).
Note: Applications without a visible portfolio will be automatically discarded.
* This position is 100% on-site at our office in Lima (MIRAFLORES). Are you fully available to work under this arrangement?
* How many years of hands-on experience do you have designing interfaces specifically for mobile applications (iOS and Android) using Figma?
* Have you previously designed digital products in high-conversion or transactional sectors?
* Briefly describe a real example where a UI design change you implemented improved a business metric (conversion, retention, or reduced abandonment).
* Which Artificial Intelligence tools have you actively integrated into your daily design workflow?
Work Location: On-site employment