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Por encima de todo, consideramos que tener la personalidad adecuada, positiva y comprometida, es fundamental para nuestra cultura laboral y para crear un vínculo apasionado con la filosofía de equipo próspero de nuestra agencia.\n### **Compra de Medios \\& Estrategia**\n\n* + Ejecutar estrategias de compra de medios basadas en datos que se alineen con los objetivos del cliente y las audiencias objetivo.\n\t+ Realizar investigaciones de mercado para identificar los canales de medios más efectivos.\n\t+ Analizar datos históricos de campañas para informar la mezcla de medios y las proyecciones de rendimiento.\n\t+ Recomendar presupuestos específicos por canal y optimizar el gasto según métricas de rendimiento.\n\t+ Mantenerse actualizado sobre tendencias de medios, actualizaciones de plataformas y tecnologías emergentes, incluidas herramientas de inteligencia artificial y automatización.\n\n### **Ejecución \\& Gestión de Campañas**\n\n* + Lanzar, gestionar y optimizar campañas de medios pagados en plataformas como Google Ads, Meta, TikTok, LinkedIn, YouTube y display programático.\n\t+ Supervisar el rendimiento de las campañas en tiempo real y ajustar proactivamente ofertas, presupuestos y segmentación para mejorar la eficiencia y los resultados.\n\t+ Seguimiento de KPI clave como leads, costo por adquisición (CPA), costo por lead (CPL), tasas de engagement, tráfico web y formularios completados.\n\n### **Gestión de Presupuesto**\n\n* + Gestionar y asignar eficazmente los presupuestos de medios entre diferentes canales para maximizar el rendimiento de las campañas.\n\t+ Mantener el ritmo diario, semanal y mensual del presupuesto y asegurar que las campañas permanezcan en calendario y dentro de los objetivos financieros.\n\t+ Identificar oportunidades de ahorro sin comprometer la eficacia de las campañas.\n\n### **Habilidades \\& Calificaciones**\n\n* + 3\\+ años de experiencia en compra de medios, preferiblemente en una agencia o en empresas que ofrezcan servicios B2B o recluten para empresas de desarrollo de software.\n\t+ Experiencia sólida en plataformas de medios pagados (Google Ads, Meta Business Suite, LinkedIn Ads, plataformas programáticas).\n\t+ Trayectoria comprobada en la gestión de campañas de marketing de rendimiento con enfoque en resultados.\n\t+ Dominio de herramientas analíticas y de atribución (Google Analytics, Meta Ads Manager, rastreadores de terceros, etc.)\n\t+ Excelentes habilidades analíticas y de resolución de problemas.\n\t+ Comunicación excelente y habilidades interpersonales.\n\t+ Autonomía, orientación al detalle y capacidad para trabajar de forma independiente y en equipo.\n\t+ Dominio de herramientas de planificación y compra de medios.\n\n### **Beneficios de la Empresa**\n\n* + Salario competitivo y bonificaciones, incluidos aumentos salariales basados en el desempeño.\n\t+ Generosa política de tiempo libre remunerado\n\t+ Horarios de trabajo flexibles\n\t+ Trabajo remoto\n\t+ Educación continua, capacitación, conferencias\n\t+ Cursos, exámenes y certificaciones patrocinados por la empresa\n\nSer consultor en nuestro equipo es una opción profesional divertida, desafiante y gratificante. 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