MARKETING AND COMMUNICATIONS ANALYST

Description

Job Summary: Responsible for providing strategic commercial intelligence, designing and executing Go-to-Market plans, and leading the B2B digital content strategy. Key Responsibilities: 1. Design and execute the Go-to-Market plan for services 2. Lead the digital content strategy on B2B channels 3. Manage presence at industry-specific forums and events **Responsibilities:** 1\. Provide strategic commercial intelligence by identifying business opportunities and mapping the competitive landscape, directing sales efforts toward projects with the highest probability of closure 2\. Design and execute the Go\-to\-Market plan for portfolio services, aligning marketing activities with sales objectives. 3\. Develop and monitor commercial and marketing performance dashboards (KPIs), analyzing the effectiveness of the sales funnel. 4\. Analyze the commercial viability of new services or projects (Product Market Fit), providing market intelligence to refine the value proposition prior to launch. 5\. Lead the digital content strategy on B2B channels (LinkedIn, website, etc.), focusing on generating qualified leads (enterprises/government). 6\. Manage the unit's presence at industry-specific forums and events to identify commercial opportunities, conduct corporate networking, and monitor competitors. 7\. Coordinate with the Pontifical Catholic University of Peru (PUCP) Institutional Communications Directorate, academic centers, and units to ensure the communication plan complies with institutional guidelines. 8\. Perform other related or complementary duties, as well as any additional tasks assigned by the immediate supervisor. **Experience:** Desirable: 3 years of experience in the Consulting sector. Desirable: 3 years of experience in Marketing and Communications. Mandatory: 1 year of experience as a Community Manager and/or in social media. **Skills/Knowledge:** English \- Intermediate Office \- Intermediate Adobe Illustrator, Photoshop, and Mailchimp \- Intermediate Digital marketing and strategies for B2B business development \- Advanced Google Analytics and AdWords \- Intermediate Employment Type: Full-time Salary: S/.3,500\.00 per month Work Location: On-site employment