Digital Growth Manager

Description

Job Summary: Lead the digital sales strategy, design effective campaigns, and optimize return on investment to drive sustainable growth for the insurance and clinic business. Key Highlights: 1. Lead the commercial digital sales strategy for insurance and clinics. 2. Design and execute effective digital campaigns (SEM, SEO, social media). 3. Manage budgets and resources to optimize return on investment. **Job Description** ---------------------- Drive sustainable growth and profitability for the health insurance business, non-traditional access channels, and the clinic network. 1\. Lead the commercial digital sales strategy (pre-sales, sales, and post-sales) for both the insurance and healthcare delivery businesses, transforming existing dynamics to support traditional areas including Collections, B2B sales management, surgical management, and The Flip, among others. 2\. Design and execute effective digital campaigns (SEM, SEO, social media, etc.) to increase digital traffic and conversions. 3\. Define the acquisition strategy across paid channels, owned media, and organic channels. Ensure production of high-quality leads (high conversion and retention). 4\. Develop strategies to convert clinic network customers into access customers; access customers into customers engaged with Auna’s clinic network service offerings; and prospects with potential into clinic network customers or holders of access products. 5\. Manage both assisted (calls, face-to-face) and 100% digital sales closure, using tools to optimize lead conversion. 6\. Lead the creation of intelligent communication workflows to increase clinic conversions and capture new customers across business segments. 7\. Generate synergy between Insurance and Healthcare Delivery by viewing the patient holistically to maximize sales opportunities. Intervene in prospect and customer communication channels to generate sales opportunities (lead generation) and profile them with relevant information to increase conversion. 8\. Budget and resource management: Efficiently administer allocated budgets for e-commerce and growth activities, optimizing return on investment. 9\. Analyze key data and performance metrics to evaluate initiative effectiveness, ensuring Healthy UNIT Economics. **Candidate Requirements** -------------------------- * Bachelor’s degree in Engineering, Business Administration, Economics, or related business disciplines. * Postgraduate studies preferred. * Minimum 6 years of experience in digital commercial roles, Growth, digital sales, or related fields. * Advanced English proficiency preferred. * Knowledge of e-commerce and digital marketing (commercially focused). * Understanding of Data & Technology (basic functionality). * Experience in healthcare, banking, retail, conversion optimization, or e-commerce platforms. **Selection Process** ------------------------ Our selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need: 1\. Apply to this position. 2\. Check your email. 3\. Log in to Aira and complete the requested questions and/or assessments. If your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ Auna is a leading organization whose primary commitment is to deliver health and well-being to its members and patients. We continuously pursue innovation to provide high-quality, accessible health solutions for everyone. We operate in Peru, Colombia, and Mexico, with over 14,500 employees. At Auna, we work with a people-centered, integrated health care model — the most important pillar of our mission. **Our Benefits** ----------------------- Formal employment registration with all statutory benefits. A mixed Health Plan for you and your eligible family members, covered at 85% (under the Base Mapfre Plan) and at 75% (under the additional Corporate Auna Salud Plan). 100% coverage for the Oncology Program for the policyholder and eligible dependents. Corporate benefits and a discount club. Meal card, if applicable. Half-day off on your birthday. Study scholarship program: “Challenge Yourself with Auna.” Recognition program. At AUNA, we are committed to Diversity, Equity, and Inclusion; therefore, all candidates are considered equally in our selection processes, without distinction based on sexual orientation, disability, gender, age, ethnicity, race, or other factors.