Digital Marketing Assistant

Description

Job Summary: We are seeking a Digital Marketing Assistant to manage and optimize digital campaigns, converting leads into business opportunities for a real estate agency. Key Highlights: 1. Manage digital acquisition campaigns and optimize results 2. Manage the full lifecycle of commercial lead handling and follow-up 3. Design, implement, and optimize campaigns on Meta Ads, Google Ads, and TikTok Ads A real estate agency specializing in property acquisition, sales, and rentals is looking for a **Digital Marketing Assistant**, who will be responsible for managing digital acquisition campaigns and converting generated leads into genuine business opportunities. **REQUIREMENTS:** * Bachelor's degree, technical diploma, or graduate in Marketing, Digital Marketing, Advertising, Communications, Business Administration, or related fields. * Minimum 2 years of experience managing campaigns in Meta Ads Manager. * Experience managing performance campaigns and optimizing results. * Experience using CRM as a daily work tool (HubSpot, Pipedrive, Salesforce, Zoho, Clientify, ActiveCampaign, or similar). * Experience in commercial lead management and follow-up. * Intermediate knowledge of Google Ads. * Familiarity with digital metrics (CPL, CTR, CPC, ROAS, Conversions, etc.). * Intermediate proficiency in Microsoft Office or Google Workspace. **WORK CONDITIONS:** * Market-competitive salary + monthly variable pay based on conversion KPI achievement. * On-site schedule: Monday to Friday, 9 AM to 6 PM. * Work location: San Borja * Benefits: MYPE payroll (50% of statutory benefits) **RESPONSIBILITIES:** * Design, implement, and optimize campaigns on Meta Ads (Facebook and Instagram), Google Ads, and TikTok Ads. * Manage campaigns targeting agent recruitment, property acquisition, and property sales or rentals. * Conduct A/B tests of ads, audiences, and creatives to improve campaign performance. * Monitor metrics such as CPL, CTR, ROAS, and other performance indicators to continuously optimize campaigns. * Manage advertising budgets and conduct weekly investment tracking. * Ensure proper integration of leads from digital campaigns into the CRM. * Manage the full lead-handling lifecycle, ensuring response times under 5 minutes. * Qualify prospects, schedule appointments, follow up, and confirm attendance of interested parties. * Verify lead information and promptly assign leads to the appropriate sales team. * Track the sales team’s adherence to response time requirements. * Prepare weekly reports on digital campaigns, lead conversion, and commercial performance. * Coordinate with the Marketing department to continuously improve digital campaigns and strategies. Employment type: Full-time Salary: S/.1,500.00 - S/.1,800.00 per month Application question(s): * How many years of experience do you have managing campaigns in Meta Ads Manager? * Do you have experience using CRM systems and managing and following up on commercial leads? * Do you have intermediate knowledge of Google Ads, Google Workspace, and Office? * Are you familiar with digital metrics such as CPL, CTR, CPC, ROAS, Conversions, etc.? * If you agree with the above conditions, what are your salary expectations? Please specify the amount. Work location: On-site employment