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Job Summary: We are seeking a professional to plan and execute digital strategies, including marketing campaigns, web management, and SEO optimization. Key Highlights: 1. Email marketing campaign planning and tracking 2. Management of analytics and experimentation tools 3. Mindset focused on continuous optimization of digital processes **Want to develop your professional career?** BBVA is a global company with over 160 years of history, operating in more than 25 countries where we serve over 80 million customers. We are over 121\.000 professionals working in multidisciplinary teams with diverse profiles such as finance experts, legal specialists, data scientists, developers, engineers, and designers. Our people make the difference in our success. **Contract Type:** Regular (Indefinite) **What Are We Looking For?** **Responsibilities** * Email marketing campaign planning and tracking: Creative agency oversight (design and layout); Coordination with user departments; Coordination with CRM and IC departments. * "Paid media campaign planning and implementation: Approval of media plans and material schedules; Review of campaign implementation on platform; Optimization of ad spend by product". * Creation of creative briefs and review of proposals: Drafting and sending briefs to agencies; Review and feedback on proposals; Tracking asset production. * Performance tracking of paid media campaigns: Weekly reviews with agencies; Proposal of improvements based on results (CPA, Sales, etc). * Maintenance of the public website: Creation and updating of landing pages; Website maintenance (updates, enhancements, content, etc). * SEO strategy planning and execution: Keyword analysis, link building, etc.; Analysis of metrics and proposal of improvement opportunities; Implementation of website enhancements. * Coordination of blog articles: Coordination with agencies for content planning and blog article writing. * Coordination of new campaigns: Coordination with Journey Managers and user departments. * Creation of BBDD briefs for IC: Brief creation. **Requirements** * Graduate/Bachelor’s degree in Business Administration, Industrial Engineering, or related fields. * Experience in digital implementation, web analytics, or related roles. * Preferred: Experience working in Banking, Insurance, or Retail sectors. * Basic knowledge of Frontend development, specifically HTML and CSS (Backend development not required). * Proven experience implementing A/B tests and personalizing digital assets. * Proficiency with analytics and experimentation tools, preferably: Adobe Analytics, Adobe Target, and Google Tag Manager. * Familiarity with user behavior analysis tools and heatmaps (e.g., Hotjar, Microsoft Clarity, or similar). * Analytical and Business Profile: * Ability to interpret business and digital performance metrics, such as conversion rates and sales funnels. * Mindset focused on continuous optimization of digital processes. * Competencies and Skills: High frustration tolerance and resilience; * Curiosity and Innovation; Collaborative Work. **Responsible Banking** --------------------- Our responsible banking model **aims to build a more inclusive and sustainable society.** Because the future of finance is financing the future. We began with the spirit of helping others make the best financial decisions. That spirit remains today and drives us forward, prioritizing innovation and digital transformation, and making the opportunities of this new era accessible to all. **Diversity** -------------- At BBVA, we believe that having a **diverse team** makes us a better bank. For this reason, we **actively support diversity, inclusion, and equal opportunity**, regardless of race, gender, age, religion, sexual orientation, gender identity, gender expression, among others. We foster a collaborative and inclusive work environment that enables everyone to showcase their best selves. **Our Values** -------------------- **Our values define our identity** and serve as the driving force enabling us to fulfill our purpose and guiding all our actions and decisions. **Legal Requirements** If the position you are applying for is located outside the country where you currently reside, you may need to obtain a visa and/or work permit and/or residence permit, as well as comply with any other requirements mandated by local labor and immigration regulations or applicable professional regulations for the position in that country. In the event you are selected as the final candidate, BBVA may assist you with processing the corresponding permit/visa, with the understanding that if, for any reason (i.) the relevant visa and/or work permit and/or residence permit is not issued, (ii.) or any other requirements mandated by local labor and/or immigration and/or professional regulations applicable to performing the position in that country are not met, unfortunately you will be excluded from the position. Likewise, if you already hold a visa and/or work permit and/or residence permit for the respective country, please indicate so when applying for the position.
