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Job Summary: We are seeking a professional to design and execute online and offline media strategies, coordinate agencies, and monitor marketing investments. Key Highlights: 1. Design of online and offline media plans and strategies 2. Agency coordination and media relationship management 3. Management of testing for digital campaigns and media analysis **Do you want to develop your professional career?** BBVA is a global company with over 160 years of history, operating in more than 25 countries where we serve over 80 million customers. We are more than 121\.000 professionals working in multidisciplinary teams with diverse profiles including finance specialists, legal experts, data scientists, developers, engineers, and designers. Our people make the difference in our success. **Employment Type:** Regular (Indefinite) **What Are We Looking For?** **Responsibilities** * Design online and offline media plans for various marketing campaigns. * Develop investment strategy and digital placement guidelines for Always-On social media content. * Execute annual media planning (media mix, contracts, rate cards, etc.). * Lead the media agency to organize the Statement of Work (SOW). * Manage media and partner relationships to identify opportunities that strengthen brand power. * Coordinate with the Media Holding team to implement the Media Excellence Action Plan locally. * Monitor media investments and industry benchmarking. * Coordinate with sponsors and brand endorsements. * Monitor media audits. * Monitor and track payment flows to media vendors. * Manage the creation and implementation of testing for digital campaigns. * Analyze and recommend media channels by campaign type. * Support and follow up on negotiations with ATL, BTL, and Digital media channels and vendors. * Manage the relationship with the media agency. * Perform other duties assigned by the leader and drive continuous improvement of the role. **Requirements** * Bachelor's degree or equivalent in Industrial Engineering, Business Administration, Marketing, or related fields. * Experience in Trade Marketing/Point-of-Sale within Retail, Fast-Moving Consumer Goods (FMCG), Telecommunications, or related industries. * Knowledge of Digital Placement and Digital Sales (e\-commerce). * Experience designing Customer Journeys (physical and digital experiences) and developing B2B/corporate mailings. * Proficiency in designing and managing customer and commercial partner engagement strategies (third-party sales/alliances). * Competencies and skills: Proactivity; communication ability at all levels (fluency in interacting with diverse stakeholders); agile problem-solving capability. **Responsible Banking** --------------------- Our responsible banking model **aims to build a more inclusive and sustainable society.** Because the future of finance is financing the future. We began with the spirit of helping others make the best financial decisions. That spirit remains today and drives us forward, prioritizing innovation and digital transformation while making the opportunities of this new era accessible to all. **Diversity** -------------- At BBVA, we believe that having a **diverse team** makes us a better bank. For this reason, we **actively support diversity, inclusion, and equal opportunity**, regardless of race, gender, age, religion, sexual orientation, gender identity, gender expression, among others. We foster a collaborative and inclusive work environment that allows each person to showcase their best self. **Our Values** -------------------- **Our values define our identity** and serve as the driving force enabling us to fulfill our purpose and guiding all our actions and decisions. **Legal Requirements** If the position you are applying for is located outside the country where you currently reside, you may need to obtain a visa and/or work permit and/or residence permit, as well as comply with any other requirements mandated by local labor and immigration regulations or applicable professional regulations for the position in that country. In case you are selected as the final candidate, BBVA may assist you in processing the corresponding permit/visa, provided that if, for any reason (i.) the relevant visa and/or work permit and/or residence permit is not issued, or (ii.) any other requirements mandated by local labor and/or immigration and/or professional regulations applicable to the performance of the position in that country are not fulfilled, you will unfortunately be excluded from the position. Likewise, if you already hold a visa and/or work permit and/or residence permit for the respective country, please indicate this when applying for the position.
