Marketing Coordinator

Description

Job Summary: We are seeking a Marketing Coordinator to lead digital marketing strategy, branding, multichannel campaigns, and team management to drive commercial growth. Key Highlights: 1. Lead digital marketing and branding strategies. 2. Supervise the marketing team and multichannel campaigns. 3. Drive lead generation and brand positioning. We are FRANQUICIA MEJOR, a business and franchising consultancy focused on the growth and consolidation of brands such as: RÚSTICA, LAB NUTRITION, ORGANA, GYM B2, MONTALVO, and others... We are currently seeking a **Marketing Coordinator**. **REQUIREMENTS:** \- Degree in Marketing, Communications, Advertising, Business Administration, Commercial Engineering, or related fields. \- Minimum 3 years of experience in digital marketing, campaign management, and leading marketing teams. \- Residency in areas near Magdalena. (Not mandatory) **TECHNICAL KNOWLEDGE:** \- Strategic and operational digital marketing. \- Branding and brand positioning. \- Multichannel campaign management. \- Conversion funnels and lead generation. \- Marketing analytics and KPIs. \- Digital content management. \- Digital advertising (Meta Ads, TikTok Ads, Google Ads). \- Corporate event management and brand activations. \- Intermediate knowledge of Microsoft Office. \- Proven intermediate Excel skills. **RESPONSIBILITIES:** · Oversee Franquicia Mejor®’s overall marketing planning, aligning communication strategies with the company’s brand positioning and commercial growth objectives. · Supervise and coordinate the marketing team (copywriting, graphic design, audiovisual, digital trafficker, and community manager). · Define and validate digital marketing campaigns aimed at lead generation for consulting services, franchise sales, and corporate events. · Ensure consistent communication for Franquicia Mejor® across all digital and physical channels. · Develop commercial content assets: corporate brochure, commercial flyers, campaigns, and messages prior to publication and distribution. · Coordinate strategic and commercially oriented content calendar planning. · Supervise digital advertising campaign execution alongside the trafficker, optimizing lead acquisition results. · Analyze key marketing metrics (leads, conversion, reach, engagement). · Maintain ongoing coordination with the sales department to ensure proper lead handover and follow-up. · Design and implement content strategies focused on brand positioning and attracting potential customers. · Lead the execution of corporate events, product launches, and brand activations as part of the marketing strategy. · Plan and supervise event promotion, ensuring timely content creation and adherence to scheduled deadlines. · Validate correct implementation of content within marketing automations (CRM, funnels, and digital tools). · Identify opportunities for improvement across our digital platforms (YouTube, Facebook, TikTok, and website). · Propose new growth strategies, strategic alliances, and collaborations focused on customer acquisition. · Coordinate with sponsors of our events and digital media partners. **COMPENSATION AND CONDITIONS:** · Salary: S/2,300\.00 \- S/2,500 (based on experience) · Statutory benefits (CTS, bonuses, vacation, performance bonuses) · Address: Jiron Trujillo 587 \- Magdalena (3 blocks from the Military Hospital) · Position type: Full-time **WORK LOCATION AND HOURS:** · Monday to Friday: 8:30 a.m. to 6:30 p.m. Saturday: 8:30 a.m. to 12:30 p.m. (rotating) · Work arrangement: On-site employment Salary: S/.2,300\.00 \- S/.2,500\.00 per month Work location: On-site employment