Digital Marketing Coordinator

Description

Position Summary: Define digital strategy aligned with business objectives, coordinate partners and teams, develop digital marketing plans, and optimize lead generation. Key Highlights: 1. Define digital strategy aligned with business objectives 2. Coordinate partners and commercial teams 3. Develop and measure digital marketing plans Define the appropriate digital strategy to meet business objectives (sales and after-sales). Coordinate and supervise partners (digital media agencies). Collaborate with the commercial team to align focus areas and campaigns according to business needs. Gather feedback from field sales force (FFVV) and contact center, and propose improvements. Monthly development, planning, execution, and measurement of digital marketing plans per brand. Coordinate with importer marketing on monthly presentation of marketing plans and supporting documentation. Validate proper handling of generated leads and propose improvements in lead generation and management. Coordinate with media agencies on campaign performance and media buying optimization GACSA is a subsidiary of the Americar Group and began operations in Peru in October 2018, with the vision of becoming the leading retail operator in the Peruvian market and a regional benchmark. To achieve this, GACSA relies on the best technical-commercial team and a top-tier product portfolio, aiming to fully satisfy our customers’ needs. Currently, we have a team of over 320 people and represent 24 brands under our commercial names (WiGo Motors and Derco Center Wigo). Requirements Completed university degree in Business Administration, Marketing, Communications or related fields. Digital Trafficker and Growth Marketing courses (desirable) 1 year of experience in similar positions. Benefits 100% EPS health insurance coverage, food allowance, full payroll processing from day one, discounts on vehicle purchases and workshop services for the brands we distribute. "GACSA maintains an inclusive hiring policy and therefore invites all individuals to participate in the selection process for this position. Discrimination is strictly prohibited at GACSA, in accordance with Law No. 29973."