Marketing Executive

Description

Position Summary: Marketing professional responsible for managing and executing entertainment and marketing campaigns, coordinating events, partnerships, and budgets. Key Highlights: 1. Lead the execution of entertainment campaigns and events. 2. Manage budgets and coordinate operational logistics. 3. Establish strategic partnerships and CSR initiatives. **Job Description** ---------------------- Develop and execute the monthly entertainment programming and campaigns to attract visitors. Manage and monitor the budget allocated by the parent company, leading quotation processes, expense recording, and departmental invoicing. Coordinate the logistics and operational execution of campaigns and activations within the mall, aligning efforts across internal departments and vendors (including on-site supervision). Obtain and process municipal, legal, and contractual permits required for events, raffles, and vendor partnerships. Identify and consolidate partnerships with local entities to create value-driven experiences, increase visitor traffic, and strengthen the mall’s emotional connection with the community. Plan and review community engagement activities and Corporate Social Responsibility (CSR) initiatives. Prepare post-event performance reports (foot traffic, sales, NPS) and competitive analysis reports to support decision-making. Coordinate and optimize the use of the mall’s advertising spaces, ensuring proper display of graphic assets and adherence to the communication plan. Coordinate joint marketing and event activities with commercial partners, agencies, and influencers, while keeping area management platforms updated (e.g., store listings on the website, directories, and Asana). **Candidate Requirements** -------------------------- * Degree in Marketing, Communications, Advertising, or Business Administration. * Preferred specialization in Retail, Events, or Trade Marketing. * Minimum 2 years of experience leading B2C events, activations, or trade marketing. * Competencies: Communication at all levels, proactivity, resilience. * Intermediate-level Office proficiency (Excel, PowerPoint). This position is open to persons with disabilities. **Selection Process** ------------------------ The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need: 1\. Apply to the position. 2\. Check your email. 3\. Log in to Aira and respond to the requested questions and/or assessments. Then, if your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ We are over 88,000 people who work every day toward our firm Purpose — Simplify and Enjoy Life More. We operate in 9 countries and consist of five major brands across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, and Mallplaza. Each brand defines who we are, and together — as One Team — we strive daily to reinvent ourselves and exceed our customers’ expectations. A team full of dreams that makes things happen. We dare to launch new ventures and innovate, take risks, and create opportunities — enabling us to stay at the forefront and continuously reinvent ourselves to deliver the best shopping experience at every touchpoint with us.