Description
Job Summary:
This role is responsible for ensuring the execution of the marketing plan to drive category growth, with a short- and medium-term focus.
Key Responsibilities:
1. Management and execution of marketing activities across various categories.
2. Support in developing strategies with creative and research agencies.
3. Leading innovation and product renewal projects.
**Position Summary:** Marketing Analyst**Location:** Peru**Employment Type:** Full-time**Reports To:** Senior CMM / CMM **Purpose of the Position:**Ensure execution of the marketing plan to achieve category growth, with a focus on the short and medium term. **A Day in the Life of...**
* Knowledge, management, and execution of category activities (campaign tracking, proposing promotions).
* Knowledge of Brand Building Nestlé Way (brand development).
* Development of specialized communication for BTL contact points.
* Supporting relationships with creative and research agencies to develop strategies and materials required by the business unit.
* Responsibility for innovation and product renewal projects.
* Knowledge of and monitoring of competition / business impact variables / consumer
* Definition, development, and monitoring of special projects
* Coordination and monitoring of suppliers and procurement flow (purchase requests, quotations, accounts in order)
Monitoring and management of the marketing budget (PFME) for proper execution
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**What Will Make You Successful:*** University graduate or equivalent in Business Administration, Commercial Engineering, Marketing, or related fields
* **Minimum 1 year of experience** in Marketing, preferably in **fast-moving consumer goods (FMCG)**, serving as Marketing Assistant and/or Marketing Analyst.
**Competencies:*** Proactive collaboration
* Initiative
* Leadership
* Discipline