Marketing Analyst

Description

Job Summary: We are seeking a Marketing Analyst to propose innovative initiatives, analyze digital campaigns and market trends, and develop effective strategies. Key Responsibilities: 1. Propose innovative initiatives to generate value in categories 2. Conduct post-campaign analysis with a focus on digital KPIs 3. Identify opportunities for improvement and insights from digital media We are looking for a Marketing Analyst. **Responsibilities:** \- Propose value-generating initiatives through innovation for assigned categories \- Conduct post-campaign analysis (with a focus on digital KPIs) \- Identify opportunities for improvement and insights from various digital media channels to be developed \- Collect information and examine sales trends to develop effective marketing strategies \- Analyze market strategies, examine trends, and assess the behavior of products shared with competitors \- Communicate with consumers, monitor competitors, and consult distributors to gather information on market trends \- Use marketing analytics techniques to collect data from social media, web traffic, and search engine rankings \- Segment the target audience and determine the most suitable market to reach them \- Prepare detailed reports on sales volumes, consumer experience, and market trends \- Use financial intelligence tools to monitor existing consumers and identify potential ones \- Conduct comparative studies of marketing strategies **Requirements:** \- Marketing professional or related field \- Minimum 2 years of experience in similar positions \- Proficiency in Google Ads, Google Analytics, and LinkedIn \- Knowledge of ATL and Digital media KPIs, SEO, and SEM \- Familiarity with WordPress \- Availability for part-time work **Working Hours: Monday to Friday, 8:00 AM to 1:00 PM** Application Questions: * Do you have experience with Google Ads, WordPress, and Elementor? * Are you immediately available for part-time work in Miraflores? * What are your salary expectations for working Monday to Friday, 8:00 AM to 1:00 PM? Work Location: On-site employment