Marketing Manager

Description

Job Summary: Develop and implement the Marketing Strategic Plan, conducting market research and defining online strategies for the publishing house. Key Responsibilities: 1. Development and implementation of the Marketing Strategic Plan 2. Market research and competitive analysis 3. Definition of online marketing strategy WHO ARE WE? ASSOCIATION FUND OF RESEARCHERS AND PUBLISHERS (AFINED) is a private law legal entity established under the civil association regime, non-profit in nature, whose objectives include developing research projects and bibliographic publications that contribute to the academic, technological, humanistic-scientific, and artistic development of our country. We are seeking a MARKETING MANAGER. · LOCATION: CERCADO DE LIMA · WHAT ARE THE REQUIREMENTS? Graduate or Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or related fields. Desirable: Studies in Digital Marketing, online and offline marketing strategies, commercial management, knowledge of the publishing market and consumer behavior, or related areas. Proficiency in data analysis tools and marketing metrics. Knowledge of budgetary and financial management. Minimum 3 years of experience in marketing positions and experience leading teams. Familiarity with the publishing sector. (non-exclusive) WHAT IS THE WORK SCHEDULE? Monday to Friday, 7:00 am to 5:15 pm, and one Saturday per month from 7:00 am to 12:00 pm. WHAT WILL YOUR RESPONSIBILITIES BE? Develop and implement the Marketing Strategic Plan aligned with the publishing house’s strategic objectives. Conduct market research, analyze competitors and consumer behavior to identify opportunities and threats. Establish Lumbreras Editores’ value proposition and ensure brand image consistency across all communications and marketing activities. Define the online marketing strategy, including SEO, SEM, social media, email marketing, content marketing, and other digital tools. Review and approve marketing campaigns, messages, and materials prior to launch, ensuring they meet strategic objectives and quality standards. WHAT DO WE OFFER? Formal employment registration with all statutory benefits from day one (Bonus, CTS, Essalud, Family Allowance). Timely monthly payments. A pleasant work environment. Overtime pay. Training and courses for staff. Academic agreements.-Requirements- Minimum Education: Master’s Degree 3 years of experience Knowledge: Creativity, Team Management, Innovation Willingness to travel: Yes Keywords: resident, supervisor, sub-manager, coordinator, manager, captain, marketing, marketing, marketing