Job Summary: Coordinate quality traffic to channels, serve as the liaison with agencies, design digital communication, monitor campaigns, and manage marketing activities. Key Responsibilities: 1. Strategic coordination of traffic and digital campaigns 2. Design and refinement of digital communication to customers 3. Management of relationships with agencies and media providers **Do you want to develop your professional career?** BBVA is a global company with over 160 years of history, operating in more than 25 countries where we serve over 80 million customers. We are over 121,000 professionals working in multidisciplinary teams with diverse profiles including finance specialists, legal experts, data scientists, developers, engineers, and designers. Our people make the difference in our success. **Contract Type:** Regular (Indefinite) **What are we looking for?** **Responsibilities:** * Coordinate with the Digital Sales JM on directing quality traffic to various channels * Serve as the liaison between the squad, Digital Sales, and agencies to coordinate media plans and execute campaigns * Design and refine digital communication to customers * Monitor and support campaign measurement * Prepare and deploy ad-hoc communications to each sales channel * Manage activities of the MKT and ROYAL Channel teams * Develop email templates and campaign assets for customer journeys based on performance results from each journey * Prepare campaign briefs * Implement and update landing pages * Manage the relationship with the media agency * Manage the creation and implementation of testing for digital campaigns * Analyze and recommend media channels by campaign type * Support and follow up on negotiations with sales channels and ATL, BTL, and digital media providers * Organization, development, strategy, and execution of SME segment events, aligned with the assigned budget * Other responsibilities assigned by the leader and drive continuous improvement of the role **Requirements:** Relevant fields of study: Graduates in Marketing or Business Administration and Marketing Soft skills: Interpersonal effectiveness, negotiation with suppliers, assertive and proactive communication, analytical ability, creativity... **Responsible Banking** --------------------- Our responsible banking model **aims to build a more inclusive and sustainable society.** Because the future of finance is financing the future. We began with the spirit of helping others make the best financial decisions. That spirit remains today and inspires us to keep moving forward—prioritizing innovation and digital transformation, and making the opportunities of this new era accessible to everyone. **Diversity** -------------- At BBVA, we believe that having a **diverse team** makes us a better bank. For this reason, we **actively support diversity, inclusion, and equal opportunity**, regardless of race, gender, age, religion, sexual orientation, gender identity, gender expression, among others. We foster a collaborative and inclusive work environment that enables each person to bring forth their best self. **Our Values** -------------------- **Our values define our identity** and serve as the driving force behind fulfilling our purpose, guiding all our actions and decisions. **Legal Requirements** If the position you are applying for is located outside the country where you currently reside, you may need to obtain a visa and/or work permit and/or residence permit, as well as comply with any other requirements mandated by local labor and immigration regulations or applicable professional regulations for the position in that country. In case you are selected as the final candidate, BBVA may assist you in processing the corresponding permit/visa, with the understanding that if, for any reason, (i.) the relevant visa and/or work permit and/or residence permit is not issued, or (ii.) any other requirements mandated by local labor and/or immigration and/or professional regulations applicable to the performance of the position in that country are not met, you will unfortunately be excluded from the position. Likewise, if you already hold a visa and/or work permit and/or residence permit for the respective country, please indicate this when applying for the position.