Digital Marketing Analyst

Description

Job Summary: A Digital Marketing professional responsible for designing, executing, and optimizing the global digital strategy of a hotel chain, leading campaigns and teams. Key Highlights: 1. Lead the global digital strategy for a hotel chain 2. Manage and optimize digital presence and online reputation 3. Lead the digital marketing team and coordinate campaigns **Core Digital Marketing Responsibilities** \-Design and execute the hotel chain's global digital strategy. \-Oversee and optimize the digital presence of all group hotels (website, social media, search engines, and booking platforms). \-Plan digital campaigns for high season, holidays, events, and special promotions. \-Lead SEO, SEM, Meta Ads, and Google Ads strategies. \-Analyze metrics and results to optimize campaigns and improve booking conversion. \-Manage online reputation (Google Reviews, TripAdvisor) \-Develop email marketing and guest loyalty strategies. \-Coordinate campaigns with the commercial department. \-Oversee brand digital identity and storytelling for each hotel. \-Manage partnerships with influencers, media, and travel content creators. \-Lead the digital marketing team (community managers, designers). **Requirements** \-Degree in Marketing, Communications, Advertising, or Tourism. \-Minimum 2 years of experience in digital marketing, preferably in hospitality or tourism. \-Experience leading high-impact digital strategies and campaigns. Proficiency in tools: Google Ads, Meta Ads, Google Analytics, SEO / SEM Basic English. Employment Type: Full-time Work Location: On-site employment