Manager VM

Description

Summary: This role delivers innovative and consistent visual merchandising strategies that inspire customer engagement, support sales, and uphold brand standards across various channels. Highlights: 1. Delivers innovative visual merchandising strategies 2. Upholds brand standards across retail, franchise, and wholesale 3. Executes seasonal campaigns and adapts toolkits for local use Manager Visual Merchandising Area: Country Department : Omnichannel Direct Reporting Line : Senior Manager Visual Merchandising Dotted Reporting Line: N/A Subsidiary/territory : LAM Location: Country GSMS Grade: M4 Number of Personnel Managed (Direct Reports) (depends on case by case) Purpose \& Overall Relevance for the Organization: At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding principle shapes how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors and mindsets we strive to see in every team member. This same purpose and mindset are at the heart of Visual Merchandising Team, delivering innovative and consistent visual merchandising strategies (for Sell \-in and Sell \-out) that inspire customer engagement, support sales objectives, and uphold the brand's standards across Retail, Franchise and Wholesale — throughout the entire product lifecycle —from sell \-in to in \-season execution. Key Responsibilities Execute Seasonal Campaigns Coordinate the rollout of seasonal campaigns and activations across Retail, Franchise and Wholesale channels, ensuring timely and accurate delivery with excellence in execution for all the visual merchandising capabilities . Adapt Activation Toolkits Localize regional V isual Merchandising toolkits, guidelines, and playbooks for country use, ensuring all points of sale ( POS ) materials meet market requirements. Support Store Openings \& Rollouts Implement V isual Merchandising (VM) elements for new store openings, remodeling , and fixture rollouts, according to country’s Service Level Agreement, ensuring alignment with global/regional standards. Coordinate Field Agenc y Work with local field agency to support points of sale execution according to country’s marketing plan and Service Level Agreement to ensure that points of sales meet adidas brand standards and global/ regional expectations. Validate Points of Sale Materials Review the ordering, distribution, and installation of standard fixtures and tools across stores and partner locations according to layouts and bubble plan s. Conduct Store Visits Regularly visit stores to monitor V isual Merchandising execution, document compliance, and ensure consistency across the market according to the Service Level Agreement and store tiering/segmentation. Ensure Quality Standards Identify execution gaps, recommend corrective actions, and escalate issues to the Senior Manager. Collect \& Report Market Feedback Gather execution photos, reports, and market insights; share structured feedback with the Senior Manager and regional teams. Train \& Support Teams Deliver V isual Merchandising training and practical guidance to store staff, franchise partners, and agenc y aligned with Sales Academy to build executional capability. Support Budget Compliance Assist the Senior Manager in tracking V isual Merchandising spend at the market level, ensuring efficient use of resources and alignment with approved allocations. Key Relationships * Regional/Global Visual Merchandising Teams * Visual Merchandising Field Agency * Cross \-Functional Country Teams: Channel Activation, Buying \& Trading \- Retail, Key Account Managers \- Wholesale , Sales Academy, Concept to Consumer (CTC) , Store Managers, (Marketplace Development \- if applicable) * External Teams: Franchise \& Wholesale Partners Leadership Abilities EXCEL Live your passion for the brand: Act as a confident brand ambassador, spread enthusiasm for adidas, its culture, products, and consumers. Share brand updates, understand diverse consumer needs and adapt accordingly. Act like it’s your own company: Balance global strategy with local needs, aligns team goals, seek process improvements and drive sustainable growth and profitability. Think Bigger and Beyond: Anticipate change, embrace ambiguity, and encourage innovation. Support calculated risks, challenge the status quo, and drive continuous improvement. EMPOWER Build a diverse team \& foster inclusion: Create diverse, high \-performing teams in an inclusive, fair environment. Encourage open dialogue, value different perspectives, and celebrate individual and team achievements Engage and inspire: Connect and energize the team with clear vision and motivating communication. Guide through challenges and promotes well \-being and resilience. Develop talent: Identify and create development opportunities, provide fair access to growth, and foster a culture of trust a nd continuous feedback. ELEVATE Deliver results: Set clear, achievable goals, prioritize value \-driven actions, ensure resources, and exemplify a hands \-on mentality to overcome challenges. Promote accountability: Own decisions with transparency, communicate expectations clearly, address conflicts constructively, and take confident actions, even in challenging situations. Continue to grow yourself: Seek feedback, reflect to increase self \-awareness, embrace a learning mindset, and pursue growth beyond the comfort zone while promoting development within the team. Knowledge, Skills \& Abilities * Strong operational leadership and project management skills * Deep understanding of Retail execution and V isual Merchandising standards * Ability to translate strategy into actionable local plans * Excellent stakeholder management and cross \-functional collaboration * Analytical skills for KPI tracking and continuous improvement * Proficiency in Microsoft Office , 3D modeling \& design software , and V isual Merchandising reporting tools Requisite Education and Experience * Bachelor’s degree in Marketing, Visual Merchandising, Retail Management, or related field s. * 4\+ years of V isual Merchandising or Retail Operations experience, preferably multi \-store , * Experience managing budgets, agency, and cross \-functional teams . * Proven track record of executing campaigns and delivering measurable business results . * Fluent English and Spanish verbal and written communication skills. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow\-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. **AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.** **– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –** **BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.** JOB TITLE: Manager VM BRAND: LOCATION: Lima TEAM: Brand Management \& Communications STATE: LIM COUNTRY/REGION: PE CONTRACT TYPE: Full time NUMBER: 544596 DATE: May 19, 2026