MARKET INTELLIGENCE ANALYST – RETAIL SECTOR

Description

Job Summary: We are seeking a highly analytical and action-oriented Market Intelligence Analyst to transform data into strategic information that drives business decisions. Key Highlights: 1. Transform large volumes of data into strategic information. 2. Monitor consumer and competitive trends. 3. Design and update interactive business reports. We are looking for a highly analytical, curious, and action-oriented **Market Intelligence Analyst** to join our commercial team. The primary objective of this role is to transform large volumes of data into strategic insights that inform decisions on pricing, product assortment, store openings, and marketing strategies. The ideal candidate will closely monitor consumer trends, analyze competitors’ moves, and evaluate the performance of our categories at the point of sale to identify new market growth opportunities. **Key Responsibilities** * **Competitive Monitoring (Benchmarking):** Continuously track key retail competitors’ pricing strategies, promotions, product launches, and assortment. * **Consumer Analysis:** Interpret purchasing behavior, consumption habits, and market trends to identify unmet needs or emerging business niches. * **Category and Inventory Analysis:** Evaluate category performance (*sell\-in*, *sell\-out*, market share) and propose improvements to the commercial mix. * **Geolocation Studies:** Participate in market analyses to assess the feasibility of opening new physical stores or expanding digital channels (*e\-commerce*). * **Data Source Management:** Consolidate and analyze data from external market audits (e.g., Nielsen, Kantar) and cross-reference it with internal company data. * **Dashboard Development:** Design and update interactive business reports to clearly present key market indicators (KPIs) to management and leadership. **Requirements** * **Education:** Bachelor’s degree or equivalent in Marketing, Industrial Engineering, Business Administration, Economics, Statistics, or related fields. * **Experience:** Minimum 3–5 years of experience as a Market Intelligence Analyst, Commercial Analyst, Pricing Analyst, or Business Intelligence professional **within the Retail, Fast-Moving Consumer Goods (FMCG), or Market Research Agency sectors**. * **Technical Skills:** * Advanced proficiency in MS Excel (pivot tables, logical formulas, and processing complex databases). * Mandatory experience with data visualization tools (Power BI, Tableau, or Google Looker Studio). * Familiarity with market audit database systems. * Basic SQL knowledge for data extraction is desirable (valued). * **Soft Skills:** Strong critical thinking, ability to translate numerical data into compelling business narratives or recommendations, proactivity, and excellent assertive communication. Work Location: On-site employment