Job Summary: We are seeking a professional to design, implement, and optimize digital marketing campaigns, manage budgets, and analyze metrics for lead generation. Key Highlights: 1. Design and optimization of digital marketing campaigns across multiple platforms. 2. Analysis of key metrics and optimization of conversion funnels. 3. Coordination with the sales team to improve lead quality. 1. Design, implement, and optimize digital marketing campaigns on platforms such as Google Ads, LinkedIn Ads, and Meta Ads. 2. Manage advertising budgets, ensuring proper allocation and efficiency based on performance results. 3. Design and optimize conversion funnels (landing pages, forms, lead magnets) focused on lead generation. 4. Analyze key performance metrics including CPL, CTR, conversion rate, CAC, and ROAS. 5. Conduct ongoing A/B testing on campaigns, audiences, creatives, and messaging. 6. Ensure correct implementation of digital measurement and analytics tools (e.g., Google Analytics, Tag Manager). 7. Guarantee full lead traceability from origin through to customer conversion. 8. Integrate and manage lead data within the CRM, ensuring data quality and appropriate follow-up. 9. Collaborate closely with the sales team to optimize the quality of generated leads. 10. Identify opportunities for campaign improvement and scaling based on data analysis. 11. Prepare periodic performance reports, results summaries, and strategic recommendations. 12. Continuously monitor campaign performance and proactively adjust to improve outcomes. -Requirements- Minimum Education: University degree 3 years of experience Languages: English Age: 24 years or older Knowledge: Marketing strategy, Google Ads, Digital marketing Driver's Licenses: A-I Keywords: analyst, mercadotecnia, marketing, mercadeo