Commercial Intelligence and Marketing Analyst

Description

Position Summary: Commercial Intelligence and Marketing Analyst responsible for analyzing the lead acquisition funnel, designing dashboards, and evaluating campaign profitability to drive institutional growth. Key Highlights: 1. Analysis of the lead acquisition funnel and campaign performance. 2. Design and management of commercial dashboards and KPIs. 3. Generation of strategic insights for growth. Le Cordon Bleu, the world’s leading educational network for training excellence in gastronomy and hospitality, is seeking a Commercial Intelligence and Marketing Analyst to join our team. **Responsibilities:** Analyze and monitor the performance of the lead acquisition funnel, from lead generation to enrollment. Design and manage commercial dashboards, reports, and KPIs to support decision-making. Evaluate campaign performance and profitability, acquisition channels, and academic programs. Develop commercial forecasts and forecasting models to achieve enrollment targets. Conduct market analysis, segmentation, and competitive benchmarking. Generate strategic insights and recommendations to drive institutional growth. **Competencies:** Analytical thinking. Results orientation. Ability to translate data into strategic actions. Effective communication with stakeholders at all levels. Proactivity and autonomy. Planning and organization. Founded in Paris in 1895 and with over 100 years of experience teaching culinary arts and hospitality, Le Cordon Bleu today operates 40 schools across more than 20 countries, serving an average of 30 million students worldwide representing over 70 nationalities—making Le Cordon Bleu your passport to the world. In Peru, the Le Cordon Bleu Educational Network comprises two main business units: Universidad Le Cordon Bleu, offering 4 undergraduate programs focused on management, food technology, and tourism; and Instituto Le Cordon Bleu, offering 5 professional programs specialized in gastronomy service, hospitality, and bartending. Le Cordon Bleu Peru invites you to become part of this world of experiences and creativity. Requirements Bachelor’s degree or equivalent in Industrial Engineering, Business Administration, Marketing, or related fields. Minimum 3 years of experience in commercial intelligence, business intelligence, commercial planning, or business analytics. Advanced proficiency in Power BI. Experience with databases, statistical analysis, and information modeling. Experience working with CRM systems and digital marketing tools. Preferred experience in the education or services sector.