Marketing Manager

Description

Job Summary: Marketing Coordinator to lead and execute the marketing strategy, strengthening brand positioning and lead generation in key sectors. Key Highlights: 1. Leadership in B2B digital marketing strategy 2. Participation in growth and expansion projects 3. Excellent work environment and continuous training Marketing Coordinator **Location:** Lima – Santa Anita **Availability:** Full-time **Willingness to travel:** Yes Job Objective Lead and execute the company’s marketing strategy, strengthen brand positioning, increase qualified lead generation, and support achievement of commercial objectives in the mining, construction, industrial, energy, and infrastructure sectors. Requirements * Degree in Marketing, Communications, Advertising, Business Administration, or related fields. * Minimum 2 years of experience as a Marketing Coordinator or in similar roles. * Mandatory experience in companies distributing heavy machinery, mining equipment, construction machinery, industrial equipment, generator sets, air compressors, lighting towers, or related sectors. * Proven experience developing digital branding and B2B demand-generation strategies. * Willingness to travel nationwide for events, trade fairs, business visits, and branch openings. Essential Knowledge * Brand positioning. * Facebook Ads, Instagram Ads, and LinkedIn Ads. * Google Ads (SEM). * SEO and organic search optimization. * Google Analytics and Google Search Console. * Meta Business Suite. * Email Marketing. * Marketing automation. * CRM (Odoo preferred). * WordPress and Elementor. * Management of performance-driven digital campaigns. * Content marketing and B2B commercial strategy. Responsibilities * Design and implement the annual marketing plan aligned with commercial objectives. * Develop aggressive brand positioning strategies across digital and traditional media. * Manage and execute Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads campaigns to maximize business opportunity generation. * Execute SEO strategies to improve the website’s organic search ranking. * Manage social media content, website content, and digital campaigns. * Coordinate development of advertising materials, technical videos, product launch campaigns, and promotions. * Measure and optimize performance metrics (CPL, CAC, ROAS, CTR, conversion rate, and lead generation). * Coordinate marketing activities with the sales team to strengthen prospecting and customer follow-up. * Organize the company’s participation in sector-specific trade fairs, exhibitions, and events. * Prepare monthly performance reports and proposals for continuous improvement. * Develop targeted campaigns for mining, construction, industry, equipment rental, after-sales service, and spare parts. Competencies * Leadership. * Strategic thinking. * Results orientation. * Creativity and innovation. * Strong analytical ability. * Excellent communication skills. * Organization and planning. * Proactivity. * Ability to work under pressure. * Commercial and business focus. Preferred Qualifications * Experience working with distributors of heavy machinery or industrial equipment. * Knowledge of the Peruvian mining, construction, and industrial markets. * Experience in B2B lead generation and sales automation. * Proficiency in AI tools applied to marketing. We Offer * Career development path. * Continuous training. * Participation in company growth and expansion projects. * Excellent work environment. * Market-competitive remuneration aligned with experience. Salary: S/.2,500.00 \- S/.4,000.00 per month Workplace: On-site employment