Marketing Content & Design Analyst

Description

Job Summary: Support the development and execution of content and digital marketing strategies, strengthening brand presence and engagement. Key Highlights: 1. Experience in digital marketing and content management. 2. Knowledge of CMS, HTML/CSS, and UI/UX fundamentals. 3. Definition and execution of SEO strategies. Request ID: 255117 Thank you for your interest in joining Scotiabank Peru—we appreciate your application. We are seeking talented individuals who wish to grow and help achieve our organization’s goals. Wishing you great success throughout this process! **Marketing Content \& Design Analyst** **Mission:** Support the development and execution of content and digital marketing strategies, contributing to strengthening brand presence, improving engagement, and supporting customer acquisition. This role ensures proper management of digital channels and alignment with brand guidelines and business objectives at both local and global levels. **What We Expect From You?** * Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or related fields. * Minimum 2 years of experience in digital marketing and content management. * Experience working with agencies, vendors, and cross-functional teams. * Knowledge of CMS (AEM, WordPress, Drupal, etc.), HTML/CSS, and UI/UX fundamentals. * Proficiency in digital KPIs and campaign performance analysis. * Fluent English. * Analytical ability, organizational skills, and attention to detail. * Coordination, communication, and collaborative teamwork skills. **What Challenges Will You Face?** * Execute the content strategy across digital channels (website, apps, email campaigns, and digital platforms). * Define and execute SEO strategies to optimize organic visibility of digital channels, ensuring visibility of key business content and pages. * Manage and maintain the bank’s public website, including content creation, layout, and publishing. * Monitor digital campaign performance using dashboards and landing page analytics. * Coordinate with design agencies, internal teams, and vendors to ensure proper execution of initiatives. * Ensure compliance with brand guidelines and regulatory requirements across all content. * Support digital marketing projects, tool implementation, and content management. * Ensure correct scheduling of digital signage and communication assets. * Contribute to improving brand health and consistency in communications at local and regional levels. Location(s): Peru : Lima : San Isidro Thank you for your interest; however, only candidates selected for interviews will be contacted. \*\* At Scotiabank Peru Group, we value the unique skills, experiences, and perspectives each person brings. We champion inclusion with passion and respect. If you believe we can provide you with any reasonable accommodation during the selection process, please indicate so when registering your information on our platform or when contacting our Talent Acquisition team. We are committed to creating and maintaining an inclusive, accessible, and safe environment where everyone is welcome.