Marketing Analyst

Description

Job Summary: We are seeking a Marketing Analyst to lead the execution of the department's annual plan, coordinate teams, oversee multichannel campaigns, and optimize resources. Key Highlights: 1. Lead the execution of the annual marketing plan and coordinate the team. 2. Oversee multichannel campaigns and optimize budgets. 3. Drive brand growth and positioning. A leading company in the Retail / Commercial sector is looking for a **Marketing Analyst**, responsible for leading the execution of the department's annual plan, coordinating the work team, overseeing multichannel campaigns, and optimizing budgets and resources to ensure brand growth and positioning. **Main Responsibilities:** * Lead the marketing team, ensuring achievement of goals and campaigns, and delivering periodic performance and results reports. * Implement the Annual Marketing Plan in alignment with the company’s strategic objectives. * Propose continuous improvements to marketing department processes. * Create, develop, and oversee marketing campaigns to strengthen brand positioning, including product launches, events, and promotions. * Develop digital marketing initiatives, such as email campaigns, social media, SEO, and advertising. * Coordinate with logistics and sales to ensure proper campaign execution and optimization of product turnover. * Oversee marketing budget management, ensuring appropriate usage and submitting monthly financial statements. * Coordinate with the sales team to update customer databases for correct utilization in marketing strategies and email campaigns. * Supervise a categorized supplier database based on services and location. * Ensure proper organization and functionality of the Marketing team’s shared workspace (DRIVE). * Generate performance measurement reports and evaluate KPIs of implemented campaigns. **Requirements:** * Bachelor’s degree or graduate in Marketing, Business Administration, Advertising, or related fields. * Minimum 2 years of experience in similar roles involving team and marketing campaign coordination. * Intermediate Excel proficiency (mandatory). * Proficiency in digital tools (SEO, email marketing, social media), budget management, and KPI tracking. * Prior experience in commercial enterprises, SMEs, or retail is desirable. **Conditions:** * Work Modality: Hybrid * Working Hours: Full Time * Formal employment from day one Salary: Starting at S/.2,500\.00 per month Application Questions: * Are you available to start immediately? * What is your expected salary? * Please provide your phone number Work Location: Hybrid in Lima, Lima